Workshops and Education

I offer a series of virtual workshops about digital marketing, creating content strategies and designing better content. Workshops are perfect if you are looking to improve your social media or website, without committing to a full contract with me.

Workshops are hosted on a regular basis, which I advertise on my website or social media channels. I also can present workshops by request, to a small group (e.g. a Mastermind group or book club) or in a one-on-one session.

I offer the following workshops:

• Content Planning: Set It and Forget It
• Creating Beautiful, Effective and Inclusive Content
• Content Strategy Masterclass

Content Planning: Set It and Forget It

Part 1

This 90-minute workshop includes:

• A presentation on planning content and filling in your content calendar
• A content calendar template to use after the session
• 30 minutes to ask questions and chat with me about your content strategy

During 2020 social media usage and engagement on digital platforms has been up an average of 40%. With businesses moving online and new opportunities for digital marketing, now is the time to work on your content strategy.

If you've ever struggled with knowing what to post on social media, or online marketing feels like a chore, this is the workshop for you! Sierra will guide you through a process for creating content, re-using it in multiple ways, and scheduling your posts so that it becomes part of your routine instead of sitting on your to-do list.

During this workshop you will:

• Learn why having a content plan is key to great communications with clients and followers
• Set realistic goals for publishing content on a regular basis
• Develop topics and a framework that you can use over and over again to create fresh posts
• Fill out a content outline to help you stay on track and post consistently

Creating Beautiful, Effective and Inclusive Content

Part 2

This 90-minute workshop includes:

• A presentation on creating high-quality content for multiple platforms
• Cheatsheets to different social platforms
• 30 minutes to ask questions and chat with me about your creative process

Social media profiles, blogs and websites are becoming more curated than ever. With strong brands taking over most industries, having high-quality images, graphics and written content is becoming more important to standing out online.

If you have a solid plan for what you like to talk about but aren’t sure how to actually create that post, this is the workshop for you! Sierra will cover some of the best tips and tricks in the communications and digital marketing industry, that will make your social media posts and blogs more effective and capture the attention of your audience.

During this workshop you will:

• Learn about the hidden features of different social platforms that increase the visibility of your posts
• Learn how to make all of your posts more inclusive and accessible for your audience
• Brainstorm ideas to contact and collaborate with influencers and key players in your community
• Discover new tools for creating high-quality graphics, engaging captions and useful hashtags

Content Strategy Masterclass

Part 1 + 2

I can also provide both workshop topics in one session! This masterclass combines the activities and presentations from part 1 and part 2 into a 2-hour session. Great for if you want to get the full picture in one session and already know some of the basics about content strategies.

This 2-hour workshop includes:

• A presentation on planning a content strategy and creating high-quality content for multiple platforms
• Resources to help you build your content strategy after the session. You will recieve a content calendar and cheatsheets for different social platforms
• 30-45 minutes to ask questions and chat with me about your content strategy