Search Engine Optimization (SEO)

What is SEO?

SEO is the practice of increasing website and social media traffic through organic search engine results. 68% of online experiences begin with a search engine (Stat from BrightEdge). That is 68% of your potential customers, clients and followers. Many businesses do not capitalize on this huge market segment.

Despite the acronym, SEO is as much about people as it is about search engines themselves. It’s about understanding what people are searching for online, the answers they are seeking, the words they’re using, and the type of content they wish to consume. (Definition from

SEO offers one of the best Returns on Investment (ROIs) for businesses; especially small, niche or locally-focused businesses. Investing in SEO will give you real results for the long term.

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Why is it important?

SEO helps your business get found online, in the context of when and where people are looking for what you offer. Everything that people search through Google, Google Maps, voice controls (e.g. Alexa) and others are based on SEO.

SEO helps people find you when they need you most.

But SEO can also have other great benefits. Besides getting found online, investing in SEO can also:

  • Improve the mobile responsiveness, navigation and effectiveness of your website
  • Improve the web experience for people with disabilities or temporary impairments
  • Reduce the number of inquiries your business recieves (e.g. calls for hours of operation)
  • Provide people information about your business based on location (e.g. Google Maps)
  • Increase the security and credibility of your website
  • Use less words that have more impact


These are some of my standard packages based on the most common requests. These packages act as a base and can be customized to meet your specific needs. The first step to creating a package that works for you is to book a discovery call.

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Health Check

Ideal for existing businesses that want to improve their SEO and get found by more customers online. We will look at your existing website and identify some quick improvements you can do right away.

  • Google Business profile setup and demo
  • Basic SEO audit for 5 web pages
  • SEO-focused copy editing for 5 web pages
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The Startup

A package to help new businesses get started and found online. This package is ideal for new businesses who want to get found through online searches and start their business off right.

  • Google Business profile setup and demo
  • Keyword research with a summary report
  • SEO-focused copywriting for 5 web pages
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SEO Plus

This is the enhanced package for businesses that want to invest in an SEO strategy. These services will help you stay relevant in the future and continue to optimize SEO in all your new content.

  • Google Business profile setup and demo
  • Keyword research with a summary report
  • Detailed SEO audit for 5 web pages
  • SEO-focused copy editing for 5 web pages

Discovery Calls

To get started on an SEO project, book a discovery call. All my coffee chats are free, with no pressure to set up a contract at the end. I like to start with a casual chat to collaborate and brainstorm together.

Book a free discovery call

Quick Tips to Get Started

Looking for a few quick actions to improve your SEO? Join my email list and get a free copy of the guide: Quick Tips to Improve your SEO.

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